Using the Google Wonder Wheel

Surprisingly, many marketers have not heard about the Google Wonder Wheel.  This is a great tool to help show you keyword ideas and how people search. 

Here’s an example..

Let’s say want to promote “New Balance” shoes but you don’t know which style to promote on your site. 

First, go to Google and type in New Balance in the search box and click “Search”

Then on the left hand column, click the link that says “More Search Tools” and click on the “Wonder Wheel” link.

Now your going to see other keywords people are using when searching for New Balance shoes.  If you see a specific one you want to dig deeper on, just click the keyword link.  I will click on the New Balance 992 link and expand it further..

From here, we can see a few long tail keywords related to our expanded search of New Balance 992.  You can continue to dig deeper into each each keyword where you will find many profitable keywords that have little competition.